About Us

Our Sales & Marketing Teams

How We Got Here

ID Wholesaler launched in early 2004 with simple goals: provide those seeking photo identification products with truly expert advice, an easy-to-use website, unmatched selection and pricing, and “tell-your-neighbors” type of customer service. Eleven years and over 97,000 customers later, we’re still striving to do these things. We have grown to be the largest online retailer of photo identification equipment.

Why We’re Successful

When you call ID Wholesaler, you speak with one of our friendly, highly-trained account managers. They’re not reading from a script or scrambling to look up specifications on your product, they know photo ID and will help you find the right product (not simply the most expensive product) to meet your needs.

Unlike virtually all of our competitors, we stock a huge selection of inventory and employ our own factory-trained technicians. We couldn’t imagine selling photo ID equipment any other way. Ask your current supplier if they service their own products. Odds are they don’t.

Thanks for Stopping By!

Our highest value is to support our customers (you), and I’m proud that our team has consistently received glowing testimonials. If you’re already a customer, thanks! If you’re visiting us for the first time, we hope to have an opportunity to “wow” you soon.

Feel free to let me know how we’re doing.

Chris Penn, Co-Founder/Chief Marketing Officer

Chris Penn

ID Wholesaler
Chief Marketing Officer
Send Chris your feedback

To learn more about the products we offer, download the ID Wholesaler Brochure.


Recognition We’ve Earned

ID Wholesaler is rated

''We are a small company and our demand is small, especially in these tough economic times. Pete worked with me to spend the companies money in the most efficient way.''

– Kimberly