Advantages of Using Pre-printed CardsMarch 8, 2017
Written by Stephen Beckman
Here at ID Wholesaler, we get many requests for pre-printed cards. While in some cases it may make more sense to just print the whole card in-house, pre-printed cards are a great solution for organizations both large and small.
The best uses we generally see for pre-printed cards include:
- membership cards
- rewards or loyalty cards
- event or conference cards
- gift cards
Not only can pre-printed cards help keep the costs associated with printing down, they can also help streamline your printing process. Before you consider using pre-printed cards, there are a few things to ask yourself to see if they’re a good fit for your organization.
What do I need the card to look like?
This step is pretty simple to determine. You’ll need to figure out what kind of color scheme or design you want on the card, as well as what information you actually want to put on the cards. The majority of our customers use a standard 4-color scheme, which is the YMCK printing process that’s used in our everyday ID card printers.
Another thing to consider is whether you need the card to be single-sided or if you’ll need to put information on the back side as well. While most people opt to stick with the 4-color printing on the front with their logo or tagline (or both), some will put secondary information on the back, like rules or disclaimers for the program they’re being used for.
Additionally, there are a number of ways to make the cards unique such as a color core to make the card stand out more. Simply as an ID Professional for the available options.
What information do I need to put on the cards?
Next, you’ll want to figure out what you’ll need to put on the cards. Some of our customers keep it simple and just print a name and number; fortunately, all of this can be done with a standard plastic card printer.
Adding a barcode to your cards for tracking or auditing purposes can be done in-house or when the pre-printed cards are being created. If you’re using your cards for employee IDs, you may decide to add a picture as well. This, too, can be done with a plastic card printer. If it’s just a small graphic or image (like a logo, for instance), a half-panel ribbon is a great solution.
If you choose to implement magnetic stripes into your card program, you’ll be able to store cardholder information as well as track card usage more easily. You can order the magnetic stripes pre-encoded, or if you can use a card printer with a magnetic encoder and encode the information yourself.
How many cards do I need?
In order to keep the cost down, ID Wholesaler’s minimum order for pre-printed cards is 500. While we can technically do smaller runs, if you’re looking for a short run of cards, we may recommend using a service bureau.
Keep in mind that the more cards that are ordered, the better price per card you’re getting. If you don’t want to go that route, you can create cards in-house with one of our many PVC card printers. You may find this option more cost-effective than using a service bureau to produce your cards.
These are the basics of what to consider when looking at pre-printed cards. There are many different types of card materials and other features available. If you’re not exactly sure what you need on the cards, no problem! You can always rely on our ID Professionals to help figure out the best option for you and your specific needs.Category: ID Cards | Tags: ID Card Design | Leave a comment