I’ve worked in Account Management and Sales for over 11 years, and the most common request I hear is “I’m looking to buy cheap [insert product name here].” When I hear those words, I think that what they are looking for is the best overall value the combination of a good price and high-quality merchandise.
For example, say you’re looking to purchase lanyards. If you’re like many people, the first thing that comes to your mind might be “Where can I buy cheap lanyards?” In reality, you really don’t want a “cheap lanyard” – one that’s made of chintzy materials or that won’t secure your credentials safely around your neck or that will last longer than just a few weeks.
Whether you’re looking for a product within the photo ID industry or basically any product anywhere else, if you purchase solely on the criteria of what’s cheapest, it almost always results in a poor quality items, sub-ar satisfaction, and/or potential frustration.
When it comes right down to it, I don’t think the customer asking that question really wants to purchase junk. A better, more accurate translation is that the customer actually wants the best value.
You want the most out of your purchase for the fewest dollars you can spend, don’t you? But how do you accomplish such a fearless act? Well, I will tell you. It’s seriously as easy as 1-2-3!
- First, find a trusted resource with a great reputation for providing value, quality, and service. ID Wholesaler is a great example…just check out our Customer Reviews if you want proof!
- Next, you’ll need to compare the different options you want, based on what your specific needs are. Then have the trusted resource review it with you.
- Finally, ask questions! Asking questions is your most effective tool to getting you what you want.
Honestly, it’s that simple.
Don’t just use “cheap” to find the lowest price you can get. Make sure you get the best bang for your buck: do a little homework and you’ll be much happier in the long run. Best of all, the IDW Care Promise ensures you’ll get what you pay for; if you find a lower “out-the-door” price on any of our products from any verifiable website or retailer, we’ll match it plus give you a coupon for 10% off your next order.