Printers & Systems

5 Marketing Ideas Using Your ID Printer

Your ID card printer can do much more than print your photo ID cards. Take advantage of a world of marketing opportunities that your card printer can help you create. Here are five ideas to get you started:ID Card Printers 1. Coupons People are less likely to toss a coupon that is printed on a plastic card than on a piece of paper. Plus, it will easily fit into their wallet. This is a great option for a coupon that doesn’t expire or that can be redeemed on multiple visits. 2. Rewards Encourage and reward your customers for returning to your place of business with a rewards card (e.g.,  buy 10 cups of coffee and your 11th is free). A plastic reward card is long-lasting and, if your technology allows, you can store customer information on the card, such as with a magstripe. 3. Business Cards Most businesses have a standard business card on cardstock. Stand out from the crowd with a unique business card printed on a plastic card. Your ID software can be used to design the cards. Your business cards could even include a photo. By printing your own cards, you will have complete control over the design and the quantity printed. 4. Cross Marketing Find products and services that complement your company’s offerings and partner with these companies to cross-promote each other. The partnership can be easily promoted through a printed card that lists participating companies. You may choose to give your customers a discount for presenting the card. 5. Fundraising Give back to your community through a discount card fundraising program. Gather a group of businesses willing to offer discounts for a good cause. Print the list of businesses on the card and sell the cards as a fundraiser. Those who purchase the cards can redeem the coupon card at participating businesses.
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