A card printer can be used to make loyalty cards that have perks for your customers and
can help keep them coming back to you. By rewarding customers for their purchases, you're not only strengthening your company's relationship with them, but you're also enriching your brand awareness.
Here are some examples and ideas:
Points Cards
Usually companies that sell products like coffee or other smaller-ticket items normally go for this type of card as it enables and rewards repeat business. Every time the customer swipes their card, they collect points. After a given number of points, the customer is entitled to a free coffee or other item. When the card is swiped, details can be logged in a computer database to keep track of the customer's points and order history.
Discount Cards
The best example for a discount card is a membership which is paid for annually. Once the customer has joined, they receive a discount card that they can use to receive discounts or special offers on certain products or services.
Rewards Cards
A number of grocery stores offer rewards cards that give shoppers discounts on gasoline. Once they reach a certain dollar amount of groceries purchased, they are entitled to receive a discount on each gallon of gas they purchase.
Not only do loyalty cards make customers return, they are also a good way to advertise your business. Make sure your cards look professional and have your logo so that they stand out and encourage others to get one!
For additional ideas about starting a loyalty card program, rely on the experience and expertise of an ID Professional! Call us at (800) 321-4405. We're always happy to help!